MISSION: BUILD THE DREAM
Lucky Chick shares her business success secrets
Sakoff left the world of designer shoes behind to
Lucky Chick line of bath and body products eight
years ago. Starting her business at 27 years old in a
cramped studio in Manhattan with $40,000 she borrowed
from friends and family, today Stephanie has built Lucky
Chick into a multimillion dollar company.
You can find Lucky Chick products in Victoria's Secret,
Bath and Body Works and spas, salons and gift stores
around the globe. The new line, Lucky Chick Girlfriend,
which is aimed at younger girls, is about to hit stores.
And, the Lucky Chick brand recently hit a major
just snagged its first licensing deal.
Stephanie what made her company so successful and what
tips she has for other women who want to make their
business dreams come true, too....
launched her own business:
started out designing shoes. I worked
with Beverly Feldman, Sam and Libby, and Reebok. Then I
decided the shoe industry wasnít for me. It looked like
a really hard life. These people were always on the
road. They always traveled. They never had a personal
life. I thought, 'Thatís not what I want my life to look
like in 20 years.'
have to sometimes search until something comes easy.
Not that everything isnít difficult. But it has to feel
of my dreams was to create a product that I could
manufacture in the United States. But I didnít know what
it would be."
Making the decision to focus on bath and body products:
"I would ask myself the question, 'If I had a company,
what would it be? What could I be passionate about?'
"I thought maybe I should pamper womenís
feet instead of draw shoes for their feet.
To me it
was very logical. I make shoes. Iím going to pamper
feet. Then I expanded it to pampering the whole body."
Boosting her confidence that she could launch a
"I would clip articles out of magazines
of people who I wanted to be. Those articles were good
for me at the time because
I needed role
models of women entrepreneurs."
Coming up with her company's Lucky Chick
"I figured I should probably call it
something that has longevity. It should make people
happy and laugh. And it should be something Iíll want to
say forever. It was kind of funny that I lived in
apartment LC at the time and friends nicknamed me Lucky
Chick. So I went with that."
Coming up with the Lucky Chick
which Stephanie drew herself:
a character who would be the most
perfectly pampered woman that I know. Her arms would be
in the air and she was going to have an amazing life. I
was basically talking about myself."
How Stephanie started making the products
for her line:
"I got a computer and, for my first time
on the Internet ever, I Googled the word 'laboratory'.
Three labs popped up. I got on the train at Penn Station
and went to one and they told me I might have something
here. Six months later, I launched Lucky Chick."
Choosing fragrances and ingredients:
"I have 'noses", people who specialize in
scent. I give them a description of what Iím looking for
and they formulate the fragrance. For instance, if I
want deep and sensual, they put in patchouli or
sandalwood. If I want it light and flowery, they put in
some light, white citruses. I okay the final scents.
Then I send them to my chemist and we talk about what
ingredients are hot and what I want put in my products."
What makes Lucky Chick products stand
"No one does fragrances like we do. We
have a mandarin white orchard and a mimosa, jasmin and
violet. Theyíre not too fruity. Theyíre not too flowery.
People donít know what to call them. Weíve also
got great formulas, like sugar body scrub. It doesnít
separate and itís a great texture."
People always want to see something new.
You have to keep
came out with a line of stationery. That was a big
mistake for us because weíre not in the stationery
business. If we wanted to sell stationery, we could have
gone to a stationary company and they could have paid us
a percentage. The way we were doing it, we were trying
to sell it and make all the money. Meanwhile, we didnít
make any money on it."
on what your core products are. You want to make
your foundation really strong and tight. A lot of people
who want to start their own business say, 'I want to
have accessories and shoes and handbags and everything
like Kate Spade.' Itís really tricky for that to work
even when you do have amazing people doing it."
Lucky Chick's first licensing deal:
company based in New York and most known for making lip
glosses, have licensed my Lucky Chick name for lip
glosses. They license lots of brands, like Hershey and
Snapple. So, for example, they make Snapple lip glosses.
Snapple doesn't make them. This company does."
How licensing works:
"You probably donít realize that many of
the products you buy are created through licensing. For
instance, if you buy a Kate Spade China piece, sheís not
designing that. Thereís a China company that came to her
to ask her for the rights to her name.
"A company comes to me and they say they
love Lucky Chick and they see the products all over and
they think that this brand has legs other than with bath
and body products. Say theyíre a hand bag company. They
think that Lucky Chick is so big that they want to make
knapsacks for girls and use the Lucky Chick logo. We get
final approval of the design. Then they make it and sell
it and we get a percentage."
The future of Lucky Chick:
is going to have lots of other licenses for all the
things you can picture that will make a Lucky Chick life
cushy and comfy and fabulous, like sleepwear,
accessories and more makeup."
What Stephanie recommends to women who want to start
their own business:
"Think about something in your life that
you're passionate about, which you love doing or which
would fill a need in your life."
This month, two lucky
Four Weeks subscribers
either a Lucky Chick Mandarin White Orchard Body Butter
or Shea & Shimmer Body Cream
subscribed yet? It's